A leading tech & lifestyle distributor in the Middle East

Shift Happens...
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Our Vision

The business of making people happy.
We travel the world searching for treasures… 
Gadget companions that can set you apart from the masses.
We look for inspiration and hope to inspire.
Reinventing ourselves is not an option,
it is a must as we strive to stay on top of an ever-changing and fast-paced industry.
Our values are dedication, honesty & respect.
We are humble and grateful. We work hard and play harder.
We build real & meaningful relationships because alone we can do very little
and together we can do so much!
We can’t wait to see what’s next.
Stay with us while evolution happens… while #shifthappens!
So go ahead… unbox it… be happy 😉
shift Team
#shifthappens

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Our Initiatives

Creating a well-defined arena for tech and lifestyle accessories industry. The Shift Show offers top international brands the ability to come together, network, showcase their curated collections and create awareness.
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The shift Magazine is our contribution to the electronics | lifestyle | play communities in the Middle East. It’s our in-house initiative to showcase our products, brands and the latest innovations in the tech industry.
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In loving memory of our brother and team member Houssam, we launched the Houssam Kabalan Fund, a fund dedicated to helping people in need - continuing Houssam's legacy of care and compassion.
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Shift is collaborating with Tree-Nation in support of the environment. By planting trees, shift offsets the total Co2 emissions resulting from the production and logistics of goods distributed by the company, annually.
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At shift, we care about empowering our team. Our leadership team has been restless in organizing training sessions. SKY (shift knowledge yacht) is a knowledge spreading vehicle for our in-house learning initiatives.

Creating a well-defined arena for tech and lifestyle accessories industry. The Shift Show offers top international brands the ability to come together, network, showcase their curated collections and create awareness.

Learn More

The shift Magazine is our contribution to the electronics | lifestyle | play communities in the Middle East. It’s our in-house initiative to showcase our products, brands and the
latest innovations in the tech industry.

Learn More

In loving memory of our brother and team member Houssam, we launched the Houssam Kabalan Fund, a fund dedicated to helping people in need – continuing Houssam’s legacy
of care and compassion.

Learn More

Shift is collaborating with Tree-Nation in support of the environment. By planting trees, shift offsets the total Co2 emissions resulting from the production and logistics of goods distributed by the company, annually.

Learn More

At shift, we care about empowering our team. Our leadership team has been restless in organizing training sessions. SKY (shift knowledge yacht) is a knowledge spreading vehicle for our in-house learning initiatives.

Our Brands

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Words from our partners

We have a relationship that goes beyond business. What shift brings to the table is an amazing professional company with family values and ethics that are the best in the industry.
Sashi ReddyCEO, Case-Mate
Sashi Reddy
shift has an endless passion for detail and marketing creativity and maintains some of the most crucial relationships in the industry. More than a distribution business, I consider them a direct extension of my brand and ideals
Fawad MirRegional Sales Director
Fawad Mir
Before shift, Nanoleaf was a lost Leaf floating aimlessly in the Middle East (wrong partners). shift breathed new life into our sales and distribution and we have flourished under their keen supervision.
Christian YanCO-Founder / COO Nanoleaf
Christian Yan
Twelve South has been partners with shift since 2015. shift’s passion and drive to grow the business never wavered. Their team goes above and beyond to deliver the most professional and detailed service that is unmatched almost anywhere.
Kyle CharboneauDirector of Global Sales
Kyle Charboneau
shift is a key partner and a true extension of BuddyPhones in the Middle East. The whole team is very professional, knowledgeable and friendly.
Filippo SchiavonEuropean Business Development Director Buddy Phones
Filippo Schiavon
shift is one of, if not the best in the region. They are the ideal partner to work with. With a cool, friendly and professional team who is happy to represent the brand in the best way.
Mohamed Zagloul Sales Director Middle East and Africa
Mohamed Zagloul
In Kikkerland we say that "Life is already so serious, why can't we have a little fun?", a perfect match with our partner Shift.Same goals, same ideas, same energy. And same success for the present and the years to come.
Matteo Zizola Key Account Manager Export
Matteo Zizola
We’ve had a wonderful relationship working with Shift as our exclusive distributor in the Middle East for many years. Their partnership has been first class since day 1. They understand their market as well as anyone, and have done a marvelous job promoting our brand successfully as the gold standard for on-the-go comfort products in a number of retail channels. I would strongly recommend them as a partner for any brand.
David SternlightCEO
David Sternlight
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