The shift

Creating a well defined arena for the tech & lifestyle accessories industry

The shift Show is a trailblazing concept born in 2016 from the need of a relevant representation of the tech & lifestyle accessories industry in the Middle Eastern trade show scene. Experiencing a lack of attention for the segment and a very limited number of events in the region, we built a platform that offers top international brands the ability to network, showcase their curated collections and create awareness.

We dared to #makeithappen.

3 days of fun pop-up
retail experience


Product launches from a wide range of
categories: Tech, fitness, crypto, travel, fashion, lighting, health, coffee, toys, audio, gadgets, personal mobility and
many more. 

1st look at the
hottest new
accessories for
Apple & Android

Attendance of brand & retail representatives
& decision makers 

Huge space for exclusive retail showcase and experience zones

Presence of
over 40 top
brands in tech
lifestyle &

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TFS 2016
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TFS 2017
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TFS 2018
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TFS 2019
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shift show Egypt edition 2020
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The shift Show 2022