Our Brands
Our Divisions
Electronics
This is where it all started. One single brand from Atlanta that goes by the name of case-mate. A random meet-up in 2008 with case-mate international sales manager, Keshav Mehta at the Second Cup in a mall in Dubai. Keshav happened to be transiting in Dubai from Atlanta to his home town Ahmedabad. The rest is history.
Play
Play - or - Toys are a natural expansion of our current business. Many of our electronics brands such as safe kids headphones and app-enabled products, are geared towards a younger demographic. As Toy retailers approached us for tech toys and enjoyed a relationship with shift, they demanded more.
Lifestyle
Although we categorized ourselves as lifestyle only somewhere in 2015, our core brands have always titled towards lifestyle.. With beautiful packaging, thoughtful design, creative teams and genius brand owners, we've been collaborating with premium brands and breathing lifestyle since our inception.
Lab
Where interesting ventures take shape. The lab at shift is where we meet to do the unusual; projects that allow us to explore new kind of clients and look at stretching our limits!
Words from our partners
We have a relationship that goes beyond business. What shift brings to the table is an amazing professional company with family values and ethics that are the best in the industry.
Shashi ReddyCEO, Case-Mate 
shift has an endless passion for detail and marketing creativity and maintains some of the most crucial relationships in the industry. More than a distribution business, I consider them a direct extension of my brand and ideals
Fawad MirSales Director, Belkin 
Shift's dedication to our brand is evident in all aspects of their business.
Their strong partnership helps to achieve our maximum potential in the GCC region.
We appreciate their responsiveness and unwavering attention to detail that makes Blendjet a top brand in the ME marketplace.
Michael PennDirector of International Retail, Blendjet 
Shift has been instrumental in building Ledger’s distribution in the region over the last 2 years. Working with them is an absolute blast as the entire team is dedicated to supporting the brand, from top management to operational teams. We look forward at Ledger to continuing this great partnership.
Adrien RIQUIERGlobal Key Account Manager, Ledger 
shift is one of, if not the best in the region. They are the ideal partner to work with. With a cool, friendly and professional team who is happy to represent the brand in the best way.
Mohamed Zagloul Sales Director Middle East and Africa 
We have a wonderful relationship with our exclusive ME distributor! shift understands the market. They've done a marvelous job promoting Cabeau. They are first-class and I strongly recommend them for any brand!
David SternlightCEO, Cabeau 
shift is a key partner and a true extension of BuddyPhones in the Middle East. The whole team is very professional, knowledgeable and friendly.
Filippo SchiavonEuropean Business Development Director Buddy Phones 
Twelve South has been partners with shift since 2015. shift’s passion and drive to grow the business never wavered. Their team goes above and beyond to deliver the most professional and detailed service that is unmatched almost anywhere.
Kyle CharboneauDirector of Global Sales Twelve South 
Before shift, Nanoleaf was a lost Leaf floating aimlessly in the Middle East (wrong partners). shift breathed new life into our sales and distribution and we have flourished under their keen supervision.
Christian YanCO-Founder / COO Nanoleaf 
shift is our TOP global master distributor. They offer professional sales & marketing services across the region, fast response and problem solving ability. We are extremely satisfied with this partnership.
Bill Yu Global Marketing Director 
As both trusted partners and friends of Lollipop, shift has truly taken our brand to the next level. Without our amazing partners at shift (shout-out Mohamad and Mazen), Lollipop would be nowhere near where we are now. We are excited for what’s next!
Steve ChinDirector of Business Development, Lollipop 
In Kikkerland we say that "Life is already so serious, why can't we have a little fun?", a perfect match with our partner Shift.Same goals, same ideas, same energy. And same success for the present and the years to come.
Matteo Zizola Key Account Manager Export, Kikkerland 
shift is truly a value added distributor that provides invaluable knowledge of their region and the consumer electronics industry. Growing a brand presents its challenges, but shift’s preparedness gives our team full confidence.
Anthony YbarraInternational Account Executive 
SHIFT provide a depth of knowledge, dependable management and trustworthiness that is unsurpassed in the Middle East. SHIFTs brand-centric approach allows us to achieve our goal year after year.
Nick BrightHead of Sales – APAC & MEA 
A young, innovative company, professional and eager. shift's expertise in the industry and their strategic relationship with key customers in the region are at the base of the development of our successful common business.
Nicoletta LaffiRegional Director 
The people at Shift, how they work, their high degree of professionalism, and deep knowledge of the market has allowed STM to thrive in the Middle East through a win-win partnership!
Ethan NyholmGlobal CEO, STM Brands 
iOttie began its business with shift in 2015. Since that time we have seen significant growth in the Middle East. They offer an unmatched level of professionalism and we could not be happier with our current partnership.
Peter SchultzBusiness Development Manager 
shift has done what few distributors can – maintain the optimism and drive that existed from day 1 of our partnership. The only thing more admirable than their drive is the individuals in their team.
Dan CapelleBusiness Development Director 
Shift consistently created marketing exposure in the Middle East! We grew 20% YoY in a challenging 2020 and thanks to shift's aggressive e-commerce team, we believe we will witness growth again in 2021!
Ian KungCEO 
shift is not a traditional distributor. With a 360-degree approach & a clear strategy to drive success to the brand they represent. They’re passionate, dynamic and fun loving individuals with fresh ideas. Their industry knowledge is phenomenal.
Aman KhanManaging Director, Linksys MEA 
With a strong distribution presence throughout the Middle East, an awesome young team and deep marketing knowledge, Shift has been a very valuable partner to XD Design
Yannick Van EijkelCommercial Manager 
Shift have managed to shape the presence of Airinum in the Middle East. we couldn’t be more excited doing it together with the outstanding support from Shift.
Isac Hjertström Head of Global Sales 
We highly respect and regard Shift’s overall business model and how well they adapt to changes in the market. The shift guys have quickly established the GPO retro range of products and we could not be more pleased!
Gary BassoDirector 
