shift is a leading tech & lifestyle distributor in the Middle East, focusing on pure value-added distribution. We have the local and regional experience to deliver an unparalleled level of service, support, logistics and competitive pricing to the marketplace. shift services all business sectors including wholesalers, small and medium retailers, value-added resellers, power retailers, corporate resellers and e-commerce. Our rapid expansion and commitment to service excellence has positioned us as the market leader in the region and a favorite source of premium products.